Hair Care Bryce Francis Hair Care Bryce Francis

Pure Abundance™ Relaunch: Bigger, Bouncier, and Better Than Ever

Model with voluminous blonde hair showcasing Aveda Pure Abundance for 4X more volume. Available at Chroma Salon Seattle, the best hair salon for fine hair and professional Aveda products.

Aveda’s iconic Pure Abundance™ line is back—reformulated, reimagined, and ready to give your hair more volume than ever before. Designed for fine hair of all textures, the updated collection delivers instant lift, strength, and shine with lightweight, plant-powered formulas that won’t weigh you down.

And now, the line introduces an exciting new styling essential: Abundant Blowout All-Over Volumizing Spray—your ticket to long-lasting, full-bodied hair.

What’s New in Pure Abundance™

The relaunched Pure Abundance™ system includes:

  • Volumizing Shampoo – A lightweight gel cleanser that removes product buildup and excess oil while adding 4X more volume instantly. It boosts shine by 3X and reduces breakage by up to 85%, leaving hair light, clean, and bouncy .

  • Volumizing Conditioning Rinse – A milky, weightless conditioner that detangles, strengthens, and adds instant fullness without buildup. Formulated with amaranth seed extract, it plumps strands from root to tip for long-lasting body .

  • Volumizing Style-Prep – A multitasking spray that protects hair from heat up to 450°F, prevents breakage during brushing, and creates the foundation for a voluminous blowout. Perfect for adding soft, touchable lift before styling .

All three formulas are vegan, cruelty-free, silicone-free, and naturally derived—crafted with Aveda’s first-ever use of amaranth seed extract, sustainably sourced from Fair Trade suppliers.

Meet Abundant Blowout: The New Volume Game-Changer

For the first time, Pure Abundance™ introduces a dedicated styling spray: Abundant Blowout All-Over Volumizing Spray.

This lightweight, buildable spray delivers:

  • 2X more volume instantly (vs. untreated hair)

  • 24-hour flexible hold that resists humidity

  • Heat protection up to 450°F

  • Natural shine and fullness without crunch or stiffness

  • A calming Pure-Fume™ aroma crafted from 25 pure flower and plant essences, including lavender, bergamot, ylang-ylang, and petitgrain

At the heart of the formula is the 3-D Volumizing Carb Complex™—a breakthrough blend of upcycled rice protein, pullulan ferment, and cane sugar that plumps strands, creates airy separation, and locks in lift .

Think of it as confidence in a bottle—perfect for anyone whose hair tends to fall flat or lose body throughout the day.

A Holistic Volumizing Ritual

When used together, the new Pure Abundance™ Shampoo, Conditioner, Style-Prep, and Abundant Blowout Spray create a complete system that:

  • Instantly multiplies volume by 4X

  • Strengthens fine hair while reducing breakage

  • Adds shine and softness with clean, lightweight movement

  • Provides long-lasting lift and hold without buildup


Whether you’re prepping for a big night out or just want your everyday style to have more bounce, the Pure Abundance™ system helps you achieve effortless, touchable volume powered by plants.

When Can You Get It?

The wait is almost over! The new Pure Abundance™ collection and Abundant Blowout Spray will officially be on shelf next week.

Be the first to experience the reimagined system—plant-powered formulas that deliver instant, touchable volume and shine. Stop by the salon to try it out, and take home your favorites to keep the bounce going every day.

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