Pure Abundance™ Relaunch: Bigger, Bouncier, and Better Than Ever
Aveda’s iconic Pure Abundance™ line is back—reformulated, reimagined, and ready to give your hair more volume than ever before. Designed for fine hair of all textures, the updated collection delivers instant lift, strength, and shine with lightweight, plant-powered formulas that won’t weigh you down.
And now, the line introduces an exciting new styling essential: Abundant Blowout All-Over Volumizing Spray—your ticket to long-lasting, full-bodied hair.
What’s New in Pure Abundance™
The relaunched Pure Abundance™ system includes:
Volumizing Shampoo – A lightweight gel cleanser that removes product buildup and excess oil while adding 4X more volume instantly. It boosts shine by 3X and reduces breakage by up to 85%, leaving hair light, clean, and bouncy .
Volumizing Conditioning Rinse – A milky, weightless conditioner that detangles, strengthens, and adds instant fullness without buildup. Formulated with amaranth seed extract, it plumps strands from root to tip for long-lasting body .
Volumizing Style-Prep – A multitasking spray that protects hair from heat up to 450°F, prevents breakage during brushing, and creates the foundation for a voluminous blowout. Perfect for adding soft, touchable lift before styling .
All three formulas are vegan, cruelty-free, silicone-free, and naturally derived—crafted with Aveda’s first-ever use of amaranth seed extract, sustainably sourced from Fair Trade suppliers.
Meet Abundant Blowout: The New Volume Game-Changer
For the first time, Pure Abundance™ introduces a dedicated styling spray: Abundant Blowout All-Over Volumizing Spray.
This lightweight, buildable spray delivers:
2X more volume instantly (vs. untreated hair)
24-hour flexible hold that resists humidity
Heat protection up to 450°F
Natural shine and fullness without crunch or stiffness
A calming Pure-Fume™ aroma crafted from 25 pure flower and plant essences, including lavender, bergamot, ylang-ylang, and petitgrain
At the heart of the formula is the 3-D Volumizing Carb Complex™—a breakthrough blend of upcycled rice protein, pullulan ferment, and cane sugar that plumps strands, creates airy separation, and locks in lift .
Think of it as confidence in a bottle—perfect for anyone whose hair tends to fall flat or lose body throughout the day.
A Holistic Volumizing Ritual
When used together, the new Pure Abundance™ Shampoo, Conditioner, Style-Prep, and Abundant Blowout Spray create a complete system that:
Instantly multiplies volume by 4X
Strengthens fine hair while reducing breakage
Adds shine and softness with clean, lightweight movement
Provides long-lasting lift and hold without buildup
Whether you’re prepping for a big night out or just want your everyday style to have more bounce, the Pure Abundance™ system helps you achieve effortless, touchable volume powered by plants.
When Can You Get It?
The wait is almost over! The new Pure Abundance™ collection and Abundant Blowout Spray will officially be on shelf next week.
Be the first to experience the reimagined system—plant-powered formulas that deliver instant, touchable volume and shine. Stop by the salon to try it out, and take home your favorites to keep the bounce going every day.
Introducing Invati Ultra Advanced™: Your Solution for Thicker, Healthier Hair
At Chroma Salon, we are excited to announce the launch of Aveda’s Invati Ultra Advanced™, an evolution of the beloved Invati Ultra line. This new line is designed to reduce hair loss by 77% while instantly thickening hair up to 11%, thanks to its advanced biotech natural follicle vitality complex. Clinically tested for both women and men and 94% naturally derived, Invati Ultra Advanced™ is set to transform your hair care routine.
Product Lineup
Invati Ultra Advanced™ Light Shampoo
Features: Gently cleanses, exfoliates the scalp, and leaves hair shiny.
Best For: Fine-to-medium thinning hair and normal-to-oily scalp types.
Invati Ultra Advanced™ Light Conditioner
Features: Instantly thickens, conditions, detangles, and strengthens fragile, thinning hair.
Best For: Fine-to-medium thinning hair and normal-to-oily scalp types.
Invati Ultra Advanced™ Rich Shampoo
Features: Gently cleanses, exfoliates the scalp, and leaves hair shiny.
Best For: Medium-to-thick or dry thinning hair and normal-to-dry scalp types.
Invati Ultra Advanced™ Rich Conditioner
Features: Instantly thickens, conditions, detangles, and strengthens fragile, thinning hair.
Best For: Medium-to-thick or dry thinning hair and normal-to-dry scalp types.
Invati Ultra Advanced™ Revitalizing Scalp Serum
Features: Instantly thickens, lifts hair at the root, invigorates the scalp, and protects the follicle from external aggressors.
Invati Ultra Advanced™ Fortifying Leave-In Treatment
Features: Detangles, strengthens, controls frizz, and protects from heat damage up to 450°F/230°C.
Best For: All thinning hair types.
Invati Ultra Advanced™ Thickening Foam
Features: Instantly thickens, adds flexible hold and shine, and creates thicker, fuller, more voluminous hair from roots to ends that lasts all day.
Best For: All thinning hair types.
Five Fast Facts About Invati Ultra Advanced™
Exclusive Technology: New follicle vitality complex to neutralize, strengthen, and invigorate the follicle.
Scientific Authority: Backed by over 20 years of research and partnerships with leading hair biology authorities.
Proven Results: Reduces hair loss by 77% and instantly thickens hair up to 11%.
Enhanced Assortment: Includes new Thickening Conditioner (Rich) and Fortifying Leave-In Treatment.
Expanded Audience: Formulated and tested for both women and men, suitable for all types of thinning hair.
Triple-Action Follicle Vitality Complex
Neutralizes: Helps eliminate harmful oxidative stressors.
Strengthens: Protects follicles to enhance resilience.
Invigorates: Boosts vital follicle energy.
Key Ingredients
Eclipta Prostrata: Proven to boost vitality.
Alpinia: A powerful antioxidant providing natural follicle protection from pollution and oxidative stress.
Ginger: Boosts the scalp’s natural protection against external aggressors and helps build resilience against hair-damaging stressors.
4-Step System for Optimal Results
Exfoliate: Use Invati Ultra Advanced™ Light or Rich Exfoliating Shampoo. Massage into wet hair and scalp. Rinse.
Thicken: Use Invati Ultra Advanced™ Light or Rich Thickening Conditioner. After shampooing, massage into wet hair and scalp. Rinse.
Revitalize: Use Invati Ultra Advanced™ Revitalizing Scalp Serum. Lift hair in sections to apply directly onto the scalp, evenly covering the head. Gently massage into wet or dry hair. Do not rinse.
Fortify: Use Invati Ultra Advanced™ Fortifying Leave-in Treatment. Apply through damp hair. Do not rinse. Style as desired.
Achieve Thicker Hair Instantly
Complete the 4-step routine with Invati Ultra Advanced™ Thickening Foam for 11% thicker hair instantly. To use, pump 3-5 times into hands, distribute evenly on damp hair from roots to ends, and blow dry and style as desired.
Experience the next level of hair care with Invati Ultra Advanced™ at Chroma Salon. Our expert stylists are here to guide you in choosing the right products to achieve thicker, healthier, and more resilient hair.